The BUD Manifesto.

We are BUD Leaders

We believe in a more equitable and innovative society. We are here to change minds, change systems, and change the world. One business at a time.

Challenge X2Supplier Springboard

We want to see Global Majority women represented in leadership positions.

We want their voices and ideas to be heard, their ventures to be funded, and their success to lift others up with them.

We do things the BUD way. We believe in learning with laughter, learning continuously, learning from people who have different experiences from our own. We know it takes courage to challenge the system you are working within, advocate for and work towards change, and bring others along the way. We respect those that step up to the challenge, welcome you into the BUD movement with a helping hand and without judgement, and are here to support you along the whole journey, from start to end.

Georgina started the BUD movement in 2014 to revolutionise the way the UK does business and redress the inequity affecting Black and Global Majority women in business.

BUD was born from Georgina’s experience working with Global Majority women to unleash their potential.

Our mission is to rectify the power imbalance evident in leadership across organisations in the UK.

Our approach is two-pronged: we work with Global Majority women-owned organisations to help them to address the systemic barriers to progression they are facing, and with large corporations, trusts and government bodies to increase diversity in their teams and throughout their businesses.

Our Theory of change illustrates the change we hope to see. 


Small Organisations (SMEs)


Large Organisations

Whilst there are many ways that we might support you on your journey of change and growth – there are five principles that underpin everything we do:

1. To Listen Means To Understand

We don’t just listen to you, we make sure we understand your ideas and exactly where you’re coming from.

2. No Person Is Better, Only Different

This is one of the most important components of BUD’s value system and philosophy. We’re all about building up the strengths that make you uniquely valuable!

3. Give More Than Expected

We never do the bare minimum. We care about you and your vision and genuinely believe we should go above and beyond.

4. Be Passionate

We want to be passionate about what we’re doing not only because our work will be of better quality when we are, but because it’s important for us to enjoy what we’re doing! Which brings us to our next point…

5. Have Fun!

Community, business, and organisational development can be hard work! But it can also be a lot of fun. We get to spend time with great people like you and watch as your ideas come to fruition. We hope you have fun with this too.