Contract Type: Permanent
Location: London SE1 (Hybrid)
Salary: £35,000 – 40,000 PA
Working Hours: 4 days per week, Monday-Thursday
The Role:
Want to play a vital role in redressing inequity for Global Majority women?
We are looking for a Communications and Marketing Lead, who can tell our story, amplify our brand and maximise our channels to make this vision a reality.
The Company:
We want to see Global Majority women represented in leadership positions across society. We want their voices and ideas to be heard, their ventures to be funded, and their success to lift others up with them.
Our mission is to rectify the power imbalance evident in leadership across organisations in the UK.
We do this through projects and programmes focused on leadership, organisational development, and systems change to address the causes of inequity. As a social enterprise, we direct 51% of our profits to elevating Global Majority women in business.
Person Specification:
You will have at least two years’ experience in a similar role. You’ll bring with you an abundance of ideas, techniques, and methods with you to help us grow. You will be someone who can think strategically. You’ll enjoy using your creative flair and will be passionate about using good copy and good visuals to tell our story.
You will be highly competent in social media/marketing, digital communications, copywriting and proofreading. You’ll recognise the importance of accessible, inclusive communications.
Essential Requirements:
- Minimum of two years of experience in a senior marketing or comms role.
- A demonstrated track record of building and managing marketing campaigns and/or engagement strategies.
- Experience of developing and running business to business and business to consumer campaigns.
- Experience of creating high quality content for social media
- Excellent verbal and written communication skill, to include copywriting and proofreading skills.
- Possess strong leadership skills and presence when representing BUD Leaders internally and externally.
- Understanding of brand protection and growing value in a brand.
- Working knowledge of IT online programmes needed to deliver responsive, effective communications.
- Understanding of using communication evaluation and insights to shape strategic and operational plans.
Key Responsibilities:
Strategy
- Create and run our marketing and communications strategy to speak about our work and build a movement to redress inequity for Global Women.
- Own and establish BUD Leaders’ brand identity, including our visual identity, tone of voice and messaging.
- Manage the brand identity of our founder to demonstrate her thought leadership in our sector and boost BUD Leaders’ profile.
Communications and Marketing
- Design and deliver impactful marketing plans to promote our activities, including market research, sales collateral and advertising.
- Coordinate our content plan for all our communications to tell the BUD Leaders story and showcase our work.
- Create engaging website, newsletter and social media content, with confident use of our brand assets, video and photography.
- Identify and create PR moments to tell our story to national, regional and trade press.
- Analyse and scope news relating to our work, identifying opportunities for to engage and influence.
- Act as an ambassador for BUD Leaders at events and networking opportunities.
- Build impact stories from our various projects throughout the year to inspire other businesses/clients and to support funder reporting and marketing and communications initiatives.
- Work closely with the COO to best utilise our content management system to deliver the communications and marketing strategy.
- Manage the marketing budget and deliver effective campaigns with a return on investment.
- Monitor, measure and report the effectiveness of all marketing/communications activity using analytics to develop actionable insights for our work.
- Ensuring our messaging and branding is aligned across our digital platforms and social media channels including our skill sharing platform.
Supplementary Benefits:
- Hybrid working: Minimum 1 day per week in office + willingness to travel for client meetings/events
- Four day working week – Fridays off! #4dayworkingweek
- Flexible working patterns
- Generous holiday allowance: 23 days annual leave (includes Bank Holidays and Christmas Shutdown)
- Long term employee benefits (additional leave)
- Birthday’s off!
- Wellbeing Programme (EAP and 2 paid ‘wellbeing days’)
- Workplace pension scheme
Read the full Job pack for Communications and Marketing Lead here
BUD is an equal opportunities employer, and we welcome applications from all individuals regardless of age, disability, ethnicity, gender, sexual orientation, or personal circumstances.
Submit your CV and supporting statement to hello@budleaders.org (see job pack for full details)
Deadline for applications: 12th May 2024.